Launch
Shop with Allowance in iMessage
Describe what you need, send a photo, or forward a link. Allowance shops from the context in iMessage while every purchase still requires your approval.
Allowance is now available in iMessage. Meet Alfie, your personal shopper. Tell him what you need, send a photo, or share a link. He understands the context and finds what works without making you leave the conversation. Try it now.
Tell it what matters
-
Our Little League coach is retiring after 30 years and loves the Yankees. Find an adjustable New Era hat under $70 that feels more like a gift than an everyday navy cap.
The Opening Day 19TWENTY is the most gift-worthy at $31.49. It’s adjustable and feels tied to a special baseball moment. The Embossed Logo and Classic Tones hats are strong alternatives.
-
Baby shower next week. The parents love Kith, and the nursery is cream and sage. Find me a gift under $150 that isn’t another beige onesie.
I found three Kith gifts at $80: a sage embroidered shortall set, sage open-knit shorts, or the waffle monogram gift set. I’d pick the shortall.
-
I’m going to the US Open night session on August 28. What’s the weather supposed to be like, and what are the bag rules? Find me a black Alo layer under $150 that’ll work. I’m 6'0" and 180 lbs. Pick my size and add it.
I added the black Alo Latitude 1/2 Zip in M for $124. It works for a 77–74°F night with possible storms. The US Open allows one bag up to 12 × 12 × 16 inches; backpacks aren’t allowed.
Allowance can search with your size, destination, deadline, budget, and preferences in mind. If the first answer is not quite right, reply the way you would to a knowledgeable friend: “more polished,” “not that color,” or “show me three options.”
Show it what words cannot
Sometimes the important context is already in your camera roll.
-
Would a natural ColourPop palette work for a wedding with my coloring? If so, pick one under $30 and add it.
Yes. Based on your coloring, this warm-neutral palette should give you a polished, natural wedding look. I added it for $14.
-
I’m wearing this to a rooftop wedding Saturday. Find a comfortable Steve Madden heel under $150 that works with the dress in size 8, and add it.
I picked the STEFFI Blush Satin in size 8. The blush complements your emerald dress, and the rounded toe and 1.25-inch heel make it a comfortable choice for dancing. Added for $109.95.
-
I’m packing for five days in London, and this is everything in my carry-on. I’m usually a medium. Add one Everlane layer under $180 that works with what I packed and cool, rainy evenings.
I added the Everlane Hooded Field Jacket in Peyote, size M, for $99. It’s water-resistant, and the neutral color layers easily over everything you packed.
Send a selfie and ask which makeup works with your coloring. Send a photo of your outfit and ask for comfortable shoes that match it. Send a screenshot and ask for something similar under a different budget.
The photo is not decoration. It is part of the shopping request.
Send the link instead of starting over
If you are already looking at a product, forward the link and add the question the product page cannot answer:
-
I’m usually a medium. Add this Everlane shirt for my beach trip if the fit works.
EVERLANE.COMCotton Gauze Resort ShirtThe relaxed fit should work well in your usual medium, and M is available. I added the black Cotton Gauze Resort Shirt for $104.
-
My brother texted me this Yankees hat. His head is 23 1/4 inches and he likes a snug fit. Pick the right size and add it as a surprise.
NEWERACAP.COMYankees Authentic Collection 59FIFTYI picked size 7 3/8—the snugger fit for a 23 1/4-inch head—and added the Yankees Authentic Collection 59FIFTY for $49.99.
-
She sent me this sage green Reformation dress she’s wearing for her birthday. Find the best Steve Madden heel under $150 in size 8 to go with it.
THEREFORMATION.COMRida Silk Chiffon DressI chose the olive satin pointed-toe heel. The tonal olive complements the sage dress without looking too matched. Added in size 8 for $29.99.
The link and your intent travel together. No reopening ten tabs. No rebuilding the same search somewhere else.
Let it shop. Stay in control.
Allowance can search, compare, add the right variant, and prepare checkout. It cannot approve its own purchase.
Before anything is bought, you see the merchant, item, and maximum total. You approve the exact request with Face ID. Only then does Allowance create a new one-time card for that purchase.
The shopping can feel magical. The payment boundary should feel boring: you approve every purchase, and the agent never receives your real card number.